Finally Zara has hit our shores and downed anchor quite nicely at Sandton City, Johannesburg. Let me give you a low down if you’re been hiding under some fashionably impenetrable rock. Once upon a time, a genius named Amancio Ortega began selling clothing, in Spain and dubbed the fashion future, Zara.
So what does this mean for South Africa? Well for starters our retail industry has been left in a spin. You see Zara isn’t like your average chain store. It has a turn around time of a max of 48 hours of updated trends. You’ll be able to find new merchandise twice a week. Zara is synonymous with affordability, practicality, well-tailored, chic and long-lasting.
South Africans will soon realise that our retail industry defiantly needs a big shake up when compared to Zara. Where as we have to survive with; slightly bored looking, less energetic sales assistants who barely know what’s going on around, Zara has sales assistants who don’t just stop at helping you find merchandise, they will put an entire outfit together and bless you with fashionable advice and tips. Yes our own little stylists. Finally.
Tired of looking like chain store model, you know where every second person you know is wearing the same outfit as you? Zara stands out in this aspect. They aren’t like our chain stores, where as it has been rumoured to take around 9 months for trends to hit our shop floors. Zara does it in a week. And by them producing limited items, you’ll have less chance of bumping into some one wearing your whole look.
I was a bit sceptical about the price range, but am glad to hear the pricing system is as in Europe. With t-shirts and shirts ranging from R99.00, skirts and jeans R399.00, dresses around R499.00 and shoes at R1000.00, you can afford to be stylish. So it may not fit everyone’s budget, but if you think about it, isn’t it in the same price range as Truworths, Foschini, Markhams, Europa Art, Country Road, Mango and Aldo.
With the private launch on Wednesday night, the twitter world was a buzz about the designs and affordability although some people did moan about seeing the same merchandise in New York, but failed to realise Zara South Africa would be selling 60% unique merchandise and 40% of collective classics worldwide. And with the public launch today, people were complaining that it was almost dead empty. I don’t understand why they were complaining, after all what were they expecting. Completely filled shelves and bursting racks after the launch of possibly the greatest retail shake-up in South Africa.
I have yet to go empty out my entire bank out at Zara. But just thinking about it has me giggling inside. You’ll find in the new wing, stores U302/U303. So shop away!